Coco's Charmed
Brand Strategy & Design Illustration Website Design
Coco's Charmed is a bakery that specializes in whimsical sweets and handcrafted baked goods
The Brand Audit
Inconsistent
Without a brand style to guide the personality and visual identity of the content, the public facing image of Coco’s Charmed did not reflect their products or values.
Ordering Process
Customers submitted orders via text or email. When a small business owner wears too many hats, this can present challenges with communication and impact the customer experience.
Branding
Establishing a brand strategy and identity that reflects the charming, inviting, and playful nature of Coco’s Charmed sweets was key to crafting a consistent presence.
Optimization
Directing customers to a new website, where they could find available treats, place orders, and submit inquiries would centralize communication for Coco and elevate the bakery as a professional business.
Setting the Mood
Building the Brand
The Website
While the main goal was to streamline the customer’s journey to place an order, it was equally important that customers recognize Coco’s Charmed signature look as they navigated the site.
- Creating a custom whisk cursor
- Implementing small, but meaningful, interactions such as a sparkle that appears when you hover over a link
- Letting the products speak for themselves: Coco’s Charmed is known for unique treats, so they’re framed in a simple, arched shape
- Custom illustrations to complement the brand
- Website copy to reflect the magic and whimsical brand personality with phrases like, “Just say the magic word”
