RebelleCare
Brand Strategy & Design
Package Design
Graphic Design
RebelleCare provides plant powered essentials for beautiful hair & skin.
Setting the Mood
Key Brand Elements
For RebelleCare,
texture is everything
The natural curves & organic shapes of mother nature’s flora can be found in the coils & curls of the hair that RebelleCare loves to nurture. RebelleCare’s products mimic this versatility. Like the ridges of an aloe vera plant and the ripples in H2O, no strand is the same.
The grass is greener - but only where you water it
Nature is the blueprint – caring for plants shows us how to practice self care. Hydrate, nurture, repeat. The brand colors reflect nature, because the earth has given us everything we need. RebelleCare’s signature R is reminiscent of the shape of leaves and the movement of water.
reb·el
verb / resist convention
Unconventional. Rebellious. Revolutionary. RebelleCare knows that the coils & curls that so graciously defy gravity have been redefined since we first drew breath. In a sea of natural beauty companies, RebelleCare stands out, as they are bold in the way that they put community over commodity, & connection before consumption.
Let's Design
RebelleCare’s signature R is retro with a bold personality. The boldness of the logo reflects the rebellious nature of RebelleCare’s brand, where they resist convention. The shape mimics the organic shapes in nature – the curve of a leaf and the flow of water. In name and in color, green reminds us that nature is core to the plant-powered brand.
RADICAL
RebelleCare is firm in, “for us, by us,” in all shapes, shades, and expressions. By promoting radical self care in their community, RebelleCare is boldly showing the world what it looks like when brands put community over commodity – to resist convention
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